Our Sustainability Focus

It's not easy being a start-up clothing brand. It's even harder to be a sustainable start-up. But our ethos is simple. One people. One planet. So for our launch we have focused on four specific areas of sustainability.

a) Quality and timeless design: It is projected that by the end of 2019, in the US alone 35.4 billion lbs of textile (including clothing, shoes, curtains, towels etc.) waste will be generated. One of the reasons for this excessive waste is, excessive purchase of fast fashion goods that are of poor quality and, trend and season driven. Our desire is to bring back quality products into the hands of consumers. Products that are made from high quality fabrics and have excellent craftsmanship. Designs that are timeless and stylish. We believe that the Victor Herbert 1972 consumer, is one who demands quality over quantity, possesses a style that is iconic and classic, and is conscious of his impact on others and the planet.

b) Sustainable fabrics: We are committed to using earth friendly fabrics at all times. As such, we have partnered with the Cotton Made in Africa (CMiA) initiative, who work to improve the living conditions of African smallholders and promote environmentally friendly cotton production. The cotton used in our polos are sourced from CMiA from small farmers in Uganda and are solely rain-fed cotton, which saves more than 2,100 liters of water per kilogram of cotton fiber compared to the global average. To know more about the CMiA, please see here.

c) Biodegradable and compostable packaging: In our packaging we have eliminated almost all traces of plastic, using as much as possible materials made from renewable materials. The transparent sleeves that pack our garments are biodegradable and the mailers in which our products reach our consumers are compostable. 

d) Ethical manufacturing: We only work with factories that ensure fair wages and good working conditions to those who make our products. As our operations are in East Africa, we chose factories in Kenya and Uganda that we could visit to observe the working conditions and truly ethical manufacturing.

For a new brand, taking on all four of these sustainability aspects has not been simple. But as we move forward we will improve each and every aspect of our business. That is our promise to our consumers and the planet.